Inspired by TJ Maxx’s evergreen brand book and seasonal summer guidelines, we crafted TJ Maxx’s second annual Brand Immersion event that’s both unforgettable and unmistakably on-brand. From the logo, merch, activities, and printed copy + designs, every detail channeled the signature Maxx vibe—inviting Maxxinistas to celebrate their individuality and the vibrant community around them in one of the best cities in the world… New York City.