Talenti
Ideas for Talenti to showcase their quality ingredients that make the perfect but still healthy sweet treat / snack!
Way In #1: Let’s partner with a premium athleisure brand that creates clothing inspired by the colors of Talenti mini bars.
Let’s team up with a premium athleisure brand like Lululemon or Alo. Talenti inspired activewear will promote mini bars as a healthy treat to reward yourself with after a work out— showcasing Talenti’s rich quality ingredients.
We’ll capture social-first behind the scenes content of our designers and influencers taste testing each Mini Bar flavor and finding the inspiration for each piece (i.e. Creamy colors for vanilla, rich fabric for chocolate, etc.).
Then we will announce limited time only collection and surprise fans with giveaways various giveaways such as free Mini Bars, discounts on Alo wardrobe collection, etc.
Headlines:
Talenti is rewarding you for exercising with their new athleisure line collab – Lululemon
Finish working out on a sweet note with Talenti and Alo’s new athleisure collection
Way In #2: Talenti x Lululemon Pop-Up
Have a Talenti pop up at an actual Lululemon store location. Preferably a popular mall like The Grove or Westfield Century City
This is a spontaneous way to get casual shoppers interested in trying the Mini Bars on their own time and can offer some free samples and raffles with giveaways on Talenti x Lululemon athleisure wear
Headlines:
Meet us at The Grove this weekend for some Talenti sweet treats and surprise Lululemon freebies
Way In #3: #OnTheGoWithTalenti
People live busy lives and handle lots of things at a time – Talenti wants to reward you for doing your absolute best.
Post a selfie while you’re “on the go” doing whatever it is you’re occupied doing throughout the day, whether it’s your awesome work outfit or a day off, for a chance to win a box of Mini Bars for free! These are the perfect sweet treats when you need a quick snack. Because no matter how busy you are, a little ice cream can always boost everyone’s mood.
Bonus: consumers and posting content that taps into trends like an ASMR, “day in the life”, meal prep, etc videos get extra sweet treats.
*Idea: we can create a TikTok or Instagram filter that guesses your mood or vibe based off the colors you are wearing and results in what flavor Mini Bar flavor you should have that day. Example: you’re looking bold and confident today. Dark chocolate mini bar is calling your name. Example #2: a fresh and sweet look it is. Pair it up with the mango mini bar.